Compassion, Empathy, Peace of Mind.

This client provides in-home care for older adults and persons with disabilities. The goal of this brand identity design was to reflect compassion, empathy, and peace of mind. Blue is the predominant color since it is the color of trust and, in combination with smooth lines and organic shapes, evokes feelings of calmness and tranquility. The inspiration for the logo mark came from the surface of love and embracement – an abstract way to represent a heart and a hug.