Energy, Confidence, Strength, Professionalism.

The goal of this project was to create a brand identity to convey power, confidence, strength, and professionalism. With the logo, we wanted a unique way to illustrate a spine different from the typical images used in chiropractic clinics. To accomplish this, we created an abstract logo mark with a hidden spine. If you look closer, you will see three vertebrae, movement, and alignment. The client also wanted help with naming the business. Inspired by the word “caring,” we developed the brandable name “Kerinver.” The combination of the colors, the uniqueness of the brand name, and the sleek logo made this project a success.