Elegance, Quality, Trustworthiness.

This furniture, fixture, and equipment company – previously called Beyond FF&E – came to us looking for a new look. After embracing a new name, they began to attract prospects in the hospitality industry and expand their services. The goal was to create an image that reflected elegance, quality, and trustworthiness. After research and iterations, we developed a minimalistic, modern style appropriate to delight the target audience. To design the logo and letter mark, we used a sleek sans-serif font with contemporary characteristics. The combination of navy blue and gold as the dominant colors added the cherry on top to complete their new elegant look.